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    What is Institutionalization

    What is Institutionalization; It is the first stage of institutionalization that companies and institutions provide standard full service to their customers with whom they interact. With the development of the virtual world, companies and organizations began to reach great competition and large markets. Accordingly, the importance of institutionalization has emerged, and more than ever, the answer to the question of what is institutionalization is sought. Only in Turkey, the number of searches on the “what is institutionalization” question in search engines is around 5000 per day.

    The shortest and briefest answer to the question of what is institutionalization, what does institutionalization mean;

    It is the process of an institution, an organization, a business or a brand that has a structure that enables it to continue and develop its activities without being dependent on individuals. Corporate Identity agencies are the most important consultants in this regard. For detailed information about Corporate Identity Corporate Identity page.

    What Does Institutionalization Mean

    The main purpose of being a corporate; institutions, organizations and businesses are able to carry out and develop their activities in a healthy way without being dependent on the owner, senior manager and a manager. This does not mean that there will be no people at key points of the organization, but that without them, everything can continue from where it left off without disruption.

    Things to be Done for Institutionalization

    • Duty and job descriptions should be clear. Corporate identity design should be simple and clear.
    • Internal rules and management should be determined.
    • The internal workflow should be determined. (personnel, accounting system, marketing and sales)
    • The basic principles of the institution should be determined.
    • Authorities and responsibilities should be determined and given,
    • It should be given to experienced and professional people who can carry authority and responsibilities.
    • Final decisions should be made in consultation.

    What is Institutionalization , Is Institutionalization Necessary Or Is Institutionalization Obligatory?

    What is Institutionalization; It is the first stage of institutionalization that companies and institutions provide standard full service to their customers with whom they interact.

    Institutionalism is a structure that needs to be created from the point an institution started to grow. Enterprises that have not reached this point may not need institutional efforts, but it will be beneficial for them to determine a single line in preparation for growth. Institutionalism necessitates a certain bureaucracy and business order and flow.

    Institutionalization Process

     

    • Creation of corporate identity;
      We can say that it is the initial stage of the institutionalization process. Corporate identity is not only the creation of invoices, letterheads, etc. designs. It is the creation of a guide that shows which criteria and which limits a company or institution will comply with in all printing and marketing works, as well as in all areas it serves.
      Example: When your institution’s customer service calls, which word and words will greet the customer, what form standards will be followed when you deliver the product. What criteria will be followed when an e-mail is sent about a product, etc. The process of creating the main rules in all services constitutes the beginning of the institutionalization step.
    • Continuity of Brand Identity;
      Sustainability without being dependent on your employees or departments. It is the creation of printing materials, service arguments and management standards in the same line and standard, without depending on the company’s individuals and partners, and the use of these criteria.

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