360° Creative Design Services
Enteresan Line Creative Agency offers all services of companies’ brand consultancy, digital commercials, social media management, crisis management, packaging design, e-commerce product shooting.
Packaging Label Design
Enteresan Line is a global brand packaging label design agency. For newly rebranded or global brands, our philosophy is always the same. While pursuing beautiful, effective and consistent brand stories in every channel, we become your brand’s best friend without skipping any details.
Packaging label design can be a powerful marketing tool, from the consumer subconscious to value-added functionality. You may not realize it, but as consumers, it takes about 5-7 seconds to make a purchase decision in-store. And on an average supermarket trip and online stores, they’re exposed to more than 40,000 different products vying for attention with your designs. That means too many messages.
Whether you create your brands from scratch or restart your existing ones. Renew your packaging label design that has low perception value and does not affect the consumer. Build beautiful and aesthetically pleasing designs. We are a candidate to be the architect of your packaging with our expert teams in your brand world. We are a design agency that directly influences the consumer.
We make sure your packaging label designs are engaging and appear everywhere throughout your brand’s consumer journey. Most importantly, we act as your brand’s best friend, helping you overcome many challenges when bringing a product to market. Contact us to see how we can help!
What is Packaging
Packaging refers to the packaging or bottling of products to prevent them from being damaged during transportation and storage. It keeps a product safe and marketable and helps identify and promote the product. Packaging also refers to the process of designing, evaluating and manufacturing packages.
Briefly, Packaging can be defined as a coordinated system of preparing goods for transport, storage, logistics, sale and end use. Packaging includes, protects, preserves, transports, informs and sells.
What is Packaging Design ?
The answer to the question of what is packaging design means that the outer surface of a product is created by addressing consumer perception management. Packaging label design includes graphics, colors and fonts used in boxes, bottles or any container.
Like any good design, packaging tells a story. It is also a truly sensory experience through visual, tactile and sound (and possibly smell and taste depending on the product/package). All these details help us understand what the sealed product is for, how it should be used, who should use it, and perhaps most importantly, whether we should buy a product.
As the Enteresan Line packaging label design agency, we process the packaging and label designs that your company will use in all its products with all our interesting and ideas, and bring them together with quality and effective design suitable for your corporate identity. We follow all the trends of the sector in promotion and produce.
Packaging Design Drawing
For a beginner, designing packaging artwork may seem like a daunting endeavor, but taking your 2D designs into the 3D space is not intimidating. This is an initial step towards packaging design, from which design application to use to knowing about the different packaging label design shapes and styles. You should also learn how to prepare your 2D artwork for printing.
How Do I Design My Own Product Packaging?
Pay attention to the details
Don’t miss the little details in your packaging. Carefully planned packaging design means you take your customers seriously.
You can revive your company’s brand and create customer loyalty with unforgettable and catchy, high-quality labels and packaging design. It brings better results through design, marketing and promotion. Design is the proper way of packaging, labels, encouraging potential buyers, and building trust in the product to buy it.
Packaging design and label design, creative box design, label design, bottle label design, beer label design, food packaging design, wine bottle label design etc. gets. Any brand can lead the brand identity to greater success with the appropriate packaging label design of the product.
Think How It Looks On Shelves
Consider where your product will be sold and use it as a guide when designing your package. Think of things like fonts that will make it readable from a distance or colors that will make you stand out from the rest.
Learn the Psychology of Typography
Fonts also carry weight in branding. For example, Serif fonts look better in print. We will not go into technical details, but we will consider Serif fonts as fonts that offer elegance. If your logo or typography doesn’t fall into any of these categories, you can use sans serif or serif for other information on your products.
Consider Color Psychology
You should also consider the psychology of color in packaging. For example, if your brand has a bright color, it can evoke happiness, and your product packaging should reflect this. If it’s on the cool side, your custom packaging should have the same message.
Invest in Professional Work
Professional graphic designers know their craft and can give you packaging and label design that works. Poorly designed ones can beat you. When it comes to your packaging, don’t settle for less. Your packaging can make a good impression and also create a bond that will keep your customers coming back for more.
Packaging and label design goes beyond colors and branding. There are many factors to consider to make your packaging unique to your customers. Leave it to the professionals to get it right the first time.
Online Packaging Design
Packaging design is a factor that affects customers’ decisions up to 80%, especially in B2C products. What about a packaging label design prepared with online standard patterns, or a design made by experts?
You will be able to answer this question both with the information I have given and with the packaging design examples we have presented to you.
Packaging Label Design Process in 5 Steps
There are three layers of product packaging: outer packaging, inner packaging and product packaging. Your product may need one or all three of these.
2. Choose the Right Design
There are many different types of packaging for your product. Choosing between a can and a bottle is sometimes not an easy or quick choice. There are a few things to consider when choosing the right type of packaging for your product.
If you are selling a liquid product, this will limit your options. (Don’t let this get in the way of your creativity. You can turn the juice box industry upside down by creating a juice bag.
- Opponent Challenge
Everyone puts their instant soup in a package. You’re going to want to really think hard about putting your soup in something else. On the one hand, it will make you stand out, which should help set you apart from the rest. On the other hand, consumers are accustomed to instant soup packages. Stand out in this tough challenge!
If you’re selling jewelry, you might have a great idea of how to sell your jewelry in a star-shaped box. Always remember to keep the ideal customer in mind. A simple, inexpensive box may seem like the best option. However, handmade or specially designed boxes will increase your selectivity. it could be better.
3. Set Up Your Print and Printer
Printing is not something you do until the design is complete. But before you get to that stage you should think about it.
File format requirements
Your printer will need a vector file. Your designer should provide a print-ready file, usually an Adobe Illustrator (.ai), Photoshop (.psd), PDF, or EPS. You may not be able to open these files if you don’t have the right software, but your printer will.
The designer will also provide visual examples in PNG or JPG format (anyone can open). Make sure you understand what file types are so you can forward them to the right people.
4. Sort Your Product Information
Think about your product, who bought it, and where they can find it. You will use this to build information architecture in your packaging.
The packaging and label designs you create can be a great reference from a customer, a witty slogan explaining how great you are, and a great graphic showing customers how to use your product. But when a customer looks at your packaging, they’ll probably only remember one thing. What do you want this to be?
Choose the most important thing you want customers to know about your product. This should be the most important part of your design.
5. Evaluate the Packaging Label Design You Have Prepared
Get feedback for designs prepared with great ideas. Create a few roadmaps for you to think about and follow. For example;
- When you look at the design of the packaging, is it clear what the product is and who it is for? Buyers will only spend money on things they understand.
- Does the packaging represent your product? One of the worst things you can do is misrepresent your product with your packaging. Make sure all the photos on the packaging are actually photos of the product. A customer should know what he is getting.
- What will this package look like in 3D? A good designer should provide both a print-ready (flat) and a 3D model of the packaging and label design. Sometimes an image looks great when it’s flat, but looks terrible when pressed (and vice versa). Make sure you understand the difference.
- How will this package appear in stores? Shelf effect is very important for products sold in stores. Calculate the visibility of the packaging. When products are lined up side by side, you can usually see only one face. Make sure your most important information is front and center.
- What will your design look like compared to the competition? Know where and how your product will be placed by going to one or more stores where your product will be sold. Review the products you compete with. Analyze how you can make yours stand out and get noticed.
- Is your design versatile? The product you’re selling now may have a taste and look, but you may want to diversify in the future. Your design should be ready to be presented to accommodate new variants of your product.
Need some extra help turning your packaging ideas into reality? We are here as the packaging design team and Interesting Line.
Creative Packaging Designs
Packaging design surrounds us wherever we are. Creating an eye-catching design that fits the product, stands out on crowded shelves, and doesn’t cost a fortune to produce is a real challenge. And now the concern for environmental impact is greater than ever.
Our designers overcame this challenge. In this article, we’ve collected examples of creative design to inspire you and guide your efforts.
15 Award Winning Packaging Designs
In packaging designs, details such as color schemes, font types, and logo design are all very important factors to consider. Packaging materials, including packaging glue, are important considerations when creating a design. These features enable a brand to differentiate and stand out among its competitors.
Check out our examples of 15 award-winning packaging designs that push the limits of creativity.
Why is Packaging Label Design Important?
It’s impossible for your brand to impress customers and prospects with generic packaging label design that doesn’t make your product appear on the shelf or on social media (online).
The faster the packaging is prepared, the faster the loss of value and the garbage. And for most products, packaging and label design must be custom. Just as you won’t use a generic logo for your brand, stay away from generic product packaging.
Whether you’re selling retail or wholesale, you don’t want to use generic product packaging. Because this makes it impossible for customers to fall in love with your products and your brand.
When selling a product, its design is one of the most important aspects of its degradability. However, an excellent way to ensure that your packaging and label design and your consumers’ shopping experience is memorable, and most importantly, clever “packaging and label design” like this one.
Maybe the packaging and label design that gives ordinary “Thank You, Come Again” messages seems not wrong, but it does not distinguish you from the crowd. Professionally designed packaging and label designs like this will not only remind them of their shopping experience, but also attract the attention of the consumer.
A great label design can make a huge difference to a product’s success, especially considering how consumers decide what products to buy in-store.
The label tells the consumer what is in the package, how much is in it, and who made it. On the labels, the quality of the product and the brand definition are emphasized in terms of the manufacturer. It should provide necessary information about both the packaging, the manufacturer and the product.
How to Design Product Labels
Now let’s talk about tags. We have listed for you the tips that distinguish a product from the variety of products on supermarket shelves and help the brand stay in the minds of customers after grocery shopping.
The features that your brand should have before starting the label design
- Logo design
- Product details
- Required file types and sizes
- Type of packaging
- slogan and content
What Should Be In “Packaging Label Design”
If you are designing for a food product, a label should include:
- Date of manufacture
- Expiry date
- Presentation suggestions or recipes
- Barcode: Machine-readable lines that store information about a product. There are two types: UPC: Universal Product Code, EAN: International barcode code
Packaging Label Design and Printing
Know and file your CMYK and RGB color codes.
CMYK: It is an ink-based code type used in printing.
RGB : It is a light-based code type used for digital and web design.
Resolution is the amount of pixel detail in an image. When designing your label, you should save it in a higher resolution.
High resolution: Many pixels sharpen the image.
Low resolution: A few pixels pixelate the image.
How Can Packaging Label Design Increase Your Sales
Packaging label design plays an active role in how customers see your company and therefore your brand. First, investing in great packaging will engage customers and make it easier to remember.
To give this the right message, you need to indicate your brand on the packaging. This way, you can provide your consumers with accurate information before they buy. In addition, functionality plays an important role in packaging.
Attract Your Target Audience and Make a Strong First Impression with Packaging Label Design
No matter what industry you are in, you have competitors. How can you differentiate your product from the competition?
You can conduct an e-commerce customer survey. In this way, you can easily understand the needs of consumers and discover their shopping experiences from your store by meeting their expectations.
Effective packaging label design is one of the ways to stand out from your competitors and attract customers. So, if you’re selling online, your packaging, label, and design are the first things a potential customer will see on the shelf.
While the total value of your product isn’t determined by its presentation, this is your first (and sometimes only) chance to win over a customer. The graphic identity of your packaging should grab the buyer’s attention.
Packaging Label Design Creates Brand Identity
Brand identity connects with consumers on two fronts: – Creating a clear impression of a company and a product for a new customer.
Packaging label design is one of the key tools in defining and sharing brand identity.
Does your packaging clearly show your company logo? Does it use your company’s colors, fonts, and trademarks? If not, it’s time to redesign. So, at a glance, your product’s packaging has the power to create a new effect and/or revive old memory.
Why is Quality Packaging Label Design Important?
This content answers the question of why a quality packaging label design is important to the success of your brand and how it can increase sales. So in design, brand recognition and quality are two main areas; businesses, designers and fashion houses distinguish themselves from their competitors by using the right type of label.
“Every detail counts” when trying to persuade a buyer to buy, whether wholesale or consumer. Branding can be defined as a name, logo, slogan and/or design scheme related to a product or service. Obviously, branding and design schemes set one seller’s product apart from others.
A strong brand is invaluable as the battle for the target audience escalates. Therefore, it is imperative that you take the time to research, define and build your brand.
Packaging Label Design That Makes a Brand Strong
A successful brand is unique among its competitors; passionate about its own products and the industry it sells to, consistent across all platforms; It shows competitiveness and leadership. This is obvious examples, with the likes of CocaCola and Apple.
What are the Benefits of Packaging Label Design?
What effective Packaging label design does for you is attract customers to you. It gives you more opportunities. In branding, products can also drive higher prices.
There are always products that look like a pus. We can find the equivalent of each product. However, people often choose the more expensive product as it is perceived as better quality due to branding.
Branding your business is not as difficult as you think.
Know Your Target Audience
Your target audience is your customer, the people who buy from you. You should already have a good idea of who these people are, what they do and what they like and dislike.
If this is not the case, it is necessary to investigate. This can be done in-house or, depending on your resources and time, you may want to outsource it to professional agencies.
Define Your Brand
Defining your brand can be a time-consuming task, but it is definitely one that is worth your time. Think about your mission and the benefits of the product or service you offer.
Write a list of your brand attributes and how they have helped others achieve their goals.
Improve Your Brand Difference
Your brand should have different colors, designs and many other things that distinguish it from its competitors. Dare to be different! Every business has a brand personality, and if you don’t know what it is, fear not. Your brand personality is a collection of human traits that your customer relates to when interacting with your brand.
It is important to discover your brand personality to increase your brand equity. Your brand personality is generally divided into five categories; sincerity; excitement; sufficiency; complexity or robustness.
Putting the Point on Packaging Label Design
Packaging design and label design attract the attention of the customer. Use catchy words and design.
This is probably the first thing a customer sees, first impressions matter.
Use product information to aid the customer’s decision or aid the customer’s experience.
Use product codes that make it easier for sellers to design a packaging and label.
Multilingual labels are needed for companies serving international markets or different cultures. Use global languages in your designs.
Many products are required by law to include certain labels, ie warning information. Be sure to include warning information.
Packaging Label Design and Production Quality
When deciding which labels to buy, you will be faced with the decision to choose between high and low quality designs. High quality packaging label design is produced using high quality yarn and machinery.
While quality labels can be more expensive than low-cost labels, they have a higher quality feel and will definitely last much longer.
Therefore, you should consider your brand when choosing your labels. Luxury fashion houses spare no cost when it comes to their brands and labels to protect their brand.
Labels that look cheap, fall apart after a few washes, or fade quickly all reflect poorly on the brand and can affect future sales.
Ultimately, you should consider your target audience and their expectations before you think cheap labels can be a false economy.
If you have any further questions regarding branding, packaging design, label design, label production or anything else, please don’t hesitate to call us.
Product Label Design Examples
Wine Label Dimensions
Wine labels vary in size depending on the size of the wine bottle. And the adhesives of the labels are more integrated with the adhesive that sticks to the glass surface and can keep up with all humidity/temperature changes.