Differences of Creative Advertising Agency from traditional Agencies
Creative ideas
The main services of traditional advertising agencies; billboard ads, pure TV ads, newspaper and magazine ads. These advertisements usually complete the work by using pictures, photographs and scenarios from the customer. Creative advertising agencies produce a scenario and idea after examining the product or service to be advertised. By working on the idea produced, it ensures that it reaches the target audience effectively.
Unique Designs
Creative advertising agency “creative advertising agency” prepares work for unique user experience, primarily digital platforms. Sample ; While traditional agencies can prepare a website over a ready-made template for a product or service, creative agency; After examining and analyzing competing companies, the micro site designs a product-specific responsive site, providing a unique visual experience for users.
Demographic Structure Analysis
Traditional agencies like tv ads, radio ads etc. when it will advertise on all platforms, it makes the purchases in the light of the technical data from the customer. Designs from the customer are revised and implemented. In the creative advertising approach, after receiving the brief from the customer, the demographic “age, gender, ethnic origin, cultural orientation, marital status, etc. of the target audience, etc.” all factors are analyzed and planned. Example: traditional agency; In the design for a Yogurt advertisement, it purchases and implements the relevant locations in the light of technical data from the customer, the creative advertising agency prepares the design that should appeal to which age and audience, determines which date range will be most efficient, and implements it in an integrated structure.