Corporate Identity Design Stages
Brand Analysis: Analysis of your needs for the next 20 years is made by determining how long ago your company was founded, what products or services you offer, the image you give or want to give to your target audience. For this analysis, the current status of your company is very important. Sample;
If the human resources or training of your logistics department is not suitable for using the forms and arguments prepared in the corporate identity design, these designs should be taken into account while making them, and if necessary, phased designs should be made and used within the company.
Goal Setting: The future goals of your products and services or your company should be determined. In this way, your roadmap is prepared by preparing the designs and strategies you may need. It is more of a consultancy guide than a corporate identity design. Sample:
You are a cleaning materials manufacturer with two products, but your goal is to give dealerships abroad and in the country, and you want to open retail stores by launching dozens of more products for which you have R&D. Your need is not only the product design, but also taking into account your future goals, many items will need to be prepared, from the creation of the product color family, the franchise and dealership contract forms, the creation of card cards, banner standards, from the cash register receipts to the determination of the standards of the store signboards.
Competitor Research; It is the situation of determining the important issues that you need by analyzing your competitors. Highlighting a service that is missing in the market or focusing on the product you produce best will strengthen your corporate structure. Example: You are a cleaning company and you are taking or want to get public tenders, the analysis revealed that the shortcomings of your competitors are the lack of call center support. It would be a correct approach to give importance to the opening and welcoming messages of the call center team while preparing the corporate identity.
Analysis of Needs; A complete corporate identity guide that will create your corporate structure will make you successful by analyzing not only your current needs but also your unforeseen needs in the future.
Unique Design; Replica designs always leave a second or third class image. However, just for the sake of being unique, irrelevant designs that are not relevant to you do more harm to your brand than benefit.
Availability; Designs that we will never use or that are expensive will hinder your investments. Example: If the color or printing material used for your brand is only for a certain type of paper, if you cannot keep this color in different prints, it will be very wrong to use this color. The universality of corporate identity will lead you to success.